Exceeding Customer Expectations

Primary 2030 Objectives
Achieve a 45% increase - 10% every two years - in UTA's Net Promoter Score. (How likely would you be to recommend UTA to your friends and family?)

Success Statement UTA puts its customers first by providing an easy, enjoyable and accessible transit experience where customers feel engaged, safe and cared about.

• UTA TRAX = 26, UTA Bus = 10
• "I feel safe and secure on the vehicle" = 74% TRAX and 85% Bus

Stories:

2025:

• Go Route with Mayor Erin Mendenhall
• Meet Willie Black, Lifelong Transit Rider
• Inspecting a Brand New Bus at the Gillig Factory

2024:

• A Day in the Life of a FrontRunner Train Host
• It’s Electric!: Charging Forward with Electrification Partnership
• UTA Police Department K-9 Unit

2023:

• 2023 Rail Safety Week: Safety in Seconds
• 33 Ways UTA Improves Access for Everyone
• Commute and Community
• Strategic Priority: Exceeding Customer Expectations
• A Multimodal Transit Model: Jennifer
• UTA Bus Operator Achieves 4 Million Miles Accident-Free